About Mike Dattolo

Mike Dattolo is a Senior Reputation Executive at NetReputation.com, headquartered in Sarasota, Florida. In his role at this well-established online reputation management (ORM) firm, he supports individuals and businesses in managing and improving their digital image. Over the past five years, he has made significant contributions to the company’s mission by helping clients navigate the complex landscape of online branding and reputation recovery.

With a foundation in customer service and inside sales, Michael applies a results-driven approach to his work. His dedication to professionalism and clarity in communication have allowed him to assist clients with a wide range of needs. Through careful strategy and ongoing support, he has proven to be a dependable part of the NetReputation team, delivering reliable outcomes for those seeking to build or restore their online credibility.

Since joining NetReputation, Michael has developed substantial expertise in both online reputation management and Search Engine Optimization (SEO). His grasp of digital tools and techniques, along with the ability to explain them clearly, has earned him the trust of clients across multiple industries. These include sectors such as real estate, financial services, medical, consulting, construction, retail, automotive, healthcare, technology, software, cryptocurrency, hospitality, private equity, and nonprofit organizations.

Michael works with business owners, executives, and professionals to meet their online visibility and brand goals through strategic planning. Whether clients are starting from the ground up or looking to correct past reputational challenges, he delivers tailored approaches designed to support their long-term positioning. His commitment to structured, client-centered solutions ensures a balance of immediate resolution and sustainable online growth.

The services offered through NetReputation include the removal of unwanted digital content, the creation of positive materials, and continuous reputation monitoring. He guides clients through these options, including specific solutions for handling negative press using media strategies and crisis management. His priority is to help clients maintain control of their brand story while protecting the trust and value associated with their name.

Michael Dattolo, NetReputation, begins each client relationship with a detailed understanding of their goals. By identifying the core issues and objectives, he develops strategies that align with both the client’s needs and NetReputation’s resources. When clients are dealing with harmful digital exposure, he supports them by creating positive content, such as new bios, articles, press announcements, and communications, that reflect their progress and identity. In such cases, content removal may also be necessary and discussed as part of the solution.

In other situations, clients may require a targeted SEO plan to improve their visibility on major search engines, such as Google. He evaluates their existing digital footprint and explores methods such as content optimization, improved website structure, and external link development. With help from the NetReputation team, an SEO audit is conducted to identify gaps and guide future improvements. He then works with clients to implement solutions that aim to increase search visibility, generate leads, and foster long-term engagement.

Monitoring is another essential component of online reputation management. He helps clients assess how their digital identity is perceived and identifies areas for improvement. Working alongside the NetReputation team, he applies tools and strategies to correct negative perceptions, build trust, and enhance the accuracy of online information. His collaborative and transparent approach allows clients to stay informed and actively involved in shaping their online presence.